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| Title: | sixx |
| Mov showing: | Compilation showing excerpts of the image campaign as well as the on-air design
Music: Lena Meyer-Landrut - 'Satellite' produced by Florian Hausberger |
| Type: | Channel Branding |
| Info: | Design and campaign for the new German free-to-air TV channel sixx. Targeted at a
female audience the on-air appearance attempts to be confident, trendy and of course womanly. Therefor the look - which is based on my original design - is on the one hand strikingly simple as well as playfully sophisticated on the other hand.
The image campaign establishes chickens as testimonials. To attract as much attention as possible the campaign was designed to be provocative but also charming and funny. |
| Date: | 2010/5 |
| Credits: | My role: development of the promo design
and as part of a team: production of the promo design and conception of the image campaign |
| © | Creative Solutions, ProSiebenSat.1 TV Deutschland |
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